Monday, August 3, 2020

that makes SMM really easy. It automates the process of posting updates by scheduling them in advance

This fuels the need to have efficient social media management (SMM) tools that make it easy for you to handle one or more social media profiles.

In this age of the mobile revolution, most people access social media on the go and, hence, these popular tools empower you to achieve the same by scheduling your posts and managing them from a single dashboard (in most cases).

Importantly, these tools also assist you in achieving more traffic to get more likes or followers. And, for businesses, it triggers a good number of leads that have the potential to convert into sales or customers.

So, what are the top Social media marketing tools? Let us take a look at some of these tools by considering their features as well as advantages and disadvantages.

The objective is to understand which ones fulfil your Social media marketing requirements in the best possible way.

Sendible


Sendible is an up and coming SMM (Social media marketing ) tool suite with an excellent user interface. It’s is a fully integrated social media productivity tool and in my opinion, one of the best on the market. With Sendible you get 20 integrations with the top social media networks, blogs, social sharing sites. You can even hook it up to Slack, which makes communicating with other members of your content marketing team an absolute breeze.

Sendible is a great weapon in the arsenal of a social media marketer / content marketer, as it helps you create content that get’s you and your client the traction you need as well as helping you keep your editorial calendar busy and active.

This all-in-one tool helps you stay on top of the important stuff that appears on your social media profiles through its social inbox. You can track all your name or brand mentions and even immediately respond to any negative comments (from customers or readers) to establish a solid rapport and open a communication channel.

It also provides marketing automation tools and social CRM to drive leads and target prospects for your business.

Moreover, you can get beautiful and well-detailed analytics reports that show how well your audience has been engaged with your social sites.

Sendible has some awesome automation tools such as automatic replies set ups to tweets or DM’s, retweets and welcome messages. They’ve also developed an Instagram automation tool, which I must say is  so much better than Hootsuite’s Instagram tool. It will automatically set out to search for posts with a specific hashtag and likes them.

You can also set it to automatically follow the profile of the post and unfollow them if they don’t follow you back in 24 hours!

Pricing & Plans

Micro – $29 per month, 1 user and 12 services
Lite – $49 per month, 1 user and 20 services
Advanced – $199 per month, 4 users and 100 services
Pro – $499 per month, 10 users and 300 services
White Label – fully customized dashboard with API access, contact for pricing
Sendible offers a 30-day free trial for all plans.

Pros

Integration with all major social media sites like Facebook, Twitter, LinkedIn, Instagram, Google+, Pinterest as well as blogging platforms  like Medium, WordPress and Blogger.com. Easy to manage multiple social profiles.
RSS Feed poster, content suggestions, in-built content library and easy access to the design tool, Canva.
Bulk-scheduling content with images via uploading a CSV file.
A good selection on automation tools
Visually stunning and accurate reporting
User permissions and team workflows are easy to set up.
Ideal for social media manager / social media exec.
Mobile app available for iOS and Android.
Cons

No free plan. They do however have a free 30 day trial
Geographic keyword monitoring isn’t spot on in terms of accuracy, so take with a pinch of salt.
Top Clients

Toyota, The Irish Times, Sony Music, Zynga, BBC Worldwide and so on.

Read our latest Sendible Review

Social Booster
Social Booster
Social Booster is another highly comprehensive SMM solution that makes SMM really easy. It automates the process of posting updates by scheduling them in advance (you can even schedule them weeks and months prior to the day that you want the posts to be published) and keeping your social media presence active, even while you are offline.

It also gives you access to a single dashboard that you can use to manage your multiple social media accounts and remain engaged with your audience at all times.

Moreover, you can get a complete insight into the performance of your social media activities and campaigns, which helps you develop a sound understanding of your audience. And, you can get these reports on demand.

For businesses, Social Booster also enables you to create a workflow from the dashboard for your team members, which will increase your overall business productivity. It also helps your business increase its reach through increased usage of social media, without spending additional time for the same.

Plans & Pricing

It offers a free account, with no credit card information required to sign up for the same. When you sign up for this free account, you can select one of two categories: Business & Personal or Social Media Agency (for agencies or companies that handle the social media accounts of multiple clients).

The four different plans offered are Personal, Toolbox, Pro and Enterprise, with prices starting at £7.16 per month (annual subscription) or £8.95 per month (monthly subscription).

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